Kent Rademaker | Brand Transformation & Growth

I Reinvigorate Brands, Transform Businesses and Build What’s Next.

I’m Kent Rademaker, a creative and strategic marketing leader who turns moments of change into opportunities for growth. From iconic brands to growth stage businesses, I deliver measurable impact.

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Kent Rademaker - Creative and Strategic Leader

Great brands and great teams should never stand still.

Over more than two decades, I've led omnichannel brand, creative and growth initiatives across CPG, retail, lifestyle, wellness, media and tech. I thrive with opportunities of transformation and growth, blending big-picture strategy with hands-on execution.

Core Competencies

Brand Transformation Creative & Brand Strategy Integrated Marketing Go-to-Market Leadership Omnichannel Growth Ecommerce & Content Consumer Insights Change Management Team Building & Mentorship

Selected Work

My career hallmark: Transforming legacy brands and engineering dramatic commercial comebacks

01

ScottsMiracle-Gro

$4B Portfolio • 47%+ YOY Amazon Growth

Opportunity

Capitalize on shifting consumer expectations of brands they'll engage with, and behavior towards online purchasing in the home and garden sector

Strategy

Architect and execute the revitalization of a legacy brand portfolio: modern brand presence, an agile marketing model built for the interest economy and a comprehensive commerce ecosystem with a hyper-focus on explosive ecommerce growth

Impact

Successfully returned a ~$4B brand portfolio to simultaneous topline and bottom line growth, achieving an unprecedented 47%+ year-over-year growth in Amazon sales and expanding digital market share

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02

Abercrombie & Fitch

5 Qtrs Growth • +25% Share Price

Opportunity

Shed outdated brand perceptions and reconnect with a diverse, modern and value-driven youth demographic to reverse declining retail sales

Strategy

Execute a radical brand repositioning, overhauling the go-to-market approach to product promotion, store experiences and digital marketing to authentically engage Gen Z and Millennials

Impact

Engineered a massive commercial comeback, delivering 5 consecutive quarters of positive growth and driving a 25%+ surge in overall share price

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03

Coors Light

ALL Time Sales • OVERTOOK BUDWEISER

Opportunity

Accelerate the growth of one of America's most recognizable beer brands, evolving its relevance for a changing consumer while preserving the distinctive equity and authenticity that made Coors Light an icon

Strategy

Modernize all aspects of the in-market presence of an American Icon to achieve adoption and increase frequency with a more diverse, more discerning volume-driving consumer

Impact

Generated record-breaking annual sales and achieved a decades-long brand goal: to overtake Budweiser by share and become one of the top-consumed beer brands in the US

04

Highlights for Children

Record-Setting Sales • 250k+ New Subs

Opportunity

Bridge the gap between a nostalgic legacy print publication and the digital-first expectations of modern parents seeking educational content

Strategy

Develop targeted digital subscription models and new content types, interactive brand experiences and social-led, lifestyle-aligned campaigns tailored specifically for modern families

Impact

Generated record-breaking annual sales and successfully acquired over 250,000 new Millennial parent subscribers to the brand subscription ecosystem

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Home

Great brands and great teams should never stand still.

Core Competencies